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Curriculum vitae

Positions

  • Mentor and advisor to companies and executives (since 2010)
  • Owner of a supermarket in Bogotá (1 year)
  • President Henkel LatAm North, Mexico to Perú*(6 years)
  • Vicepresident Finance, Henkel LatAm*) (6 years)
  • Member of Finance Executive Committee Worldwide, Henkel* (6 years)
  • Director Cosmetics LatAm, Henkel (6 years)
  • President Henkel Colombia, Venezuela, Ecuador, Perú (2 years)
  • President Eveready Colombia, Venezuela, Perú (5 years)
  • General Manager, Eveready Colombia (2 years)
  • Marketing and Sales Manager, Eveready Colombia (2 years)
  • Marketing Manager Eveready Colombia (2 years)
  • Product Manager and Salesman, Chemicals, Union Carbide (7 years)

 

Academic Background

  • Chemical Engineer, Universidad Nacional de Colombia (1976)
  • Top Management Program (PADE), Inalde (Jan – Jul, 1991)
  • Advanced Executive Education Program, UCLA (Aug 21 – Sep3,1994)
  • International Management Programme, INSEAD (Aug 31 – Sep12, 1997)
  • Strategy: from formulation to implementation, Harvard (Apr 22-25, 2003)
  • Strategic Leadership Program, Thunderbird (Jun 16-20, 2008)
  • Harvard - CEO /WPO Presidents' Seminar (Jan 27- Feb 1, 2013)
  • University of California at Berkeley, YPO Presidents´ Seminar (Nov 7 - 11, 2016)

 

Competence in

  • Analysis and design of competitive strategy
  • Commercial and brand strategy
  • Evaluation of strategy vs. execution
  • Analysis of figures, projections, synthesis, parallels
  • Acquisitions and integration of acquired companies
  • Direction and operation of Finance, Personnel, Legal, Communications, IT
  • Internal and external communication plans
  • Crisis plans
  • Company values  -  design and implementation
  • Perception / intuition to manage complex personnel situations